This licensed William Morris design was first produced in 1876. The design is named Pimpernel after the small pimpernel flowers within the design rather than the large poppies that dominate it. Pimpernel can actually be seen in the Billiard Room at Wightwick Manor which is incredibly beautiful. This design has a grey background and cream poppies, we also have the design available in Pimpernel Green.

Printed onto 100% cotton cloth, the cotton was printed and professionally cut into bias binding in the United Kingdom.

The flat bias binding is 37mm wide. For the bias binding length, it's sold by the metre, so you can choose your length using the drop down above. If you order more than 1m in the same order, it will be sent as a continuous length.

We use high quality cotton fabric which is printed in the United Kingdom. Our printer is a long-established British printer. If you would like a closer look at any of our fabrics, you can get in touch and we’ll be happy to send you a free sample if you’re within the UK. Every single one of our William Morris designs are licensed Morris designs. We print and manufacture all of our William Morris designs to our own specifications in terms of both size and colour to best suit our products. We can keep our fabric cheaper than competitors by printing within the UK and reducing transport costs, we are exclusively an online retailer and therefore we don’t need to pay for flashy showrooms! When you purchase from Laura’s Beau, you are purchasing your product directly from the manufacturer and so we can dictate our prices and keep them competitive. So - buy British and buy with confidence that you’re purchasing a licensed William Morris design.