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Happy Valentine’s Day

14th February 2017

There are two main theories as to why Valentine’s Day lands on the 14th February- one is simply that it commemorates the day of the Patron Saint’s death or burial (around the year 270 A.D.) Other theorists claim that it was the Christian Church who long ago decided to celebrate with a feast in mid-February to Christianise Lupercalia- a Pagan celebration. Lupercalia was a fertility festival, dedicated to the Roman God of agriculture, Faunus- as well as Romulus and Remus, the Roman founders.
Lupercalia celebration was deemed ‘un-Christian’ by the end of the 5th Century as Pope Gelasius decided February 14th was to be St. Valentine’s Day. However at this time, it wasn’t associated with love- in France and England it was thought that February 14th was the beginning of birds’ mating season; perhaps today this is the association with all the birds we see on cards.
Of course, cards like we send today weren’t sent during this period, in fact, the oldest known Valentine we know is a poem, written in 1415 by the Duke of Orleans, Charles, who wrote it to his wife during his imprisonment in the Tower of London after he was captured during the Battle of Agincourt. During the 25 years he spent in the prison, he wrote 60 love poems to the Duchess- she died before she received this Valentine; the manuscripts are now in the British Library.
Photo Credit: BBC
Since then, it developed to hand written notes and small tokens of affection that were exchanged. Hand made cards began to  be exchanged in America in the early 1700s. During the 1840s, it was Esther A. Howland who began to sell the very first mass produced Valentine’s Day cards- one example can be seen below, but make sure to take a look at others as they’re really beautiful crafts! According to many websites, Esther has been deemed the ‘Mother of the Valentine,’ creating cards by using colourful ‘scrap’ pictures, ribbon, lace and other craft pieces.
It remains unknown who St. Valentine specifically was, and which the Pope intended to honour; according to the ‘Catholic Encyclopaedia,’ there were at least three Saints a the time who went by that name. One, a Bishop in Terni, another a Priest in Rome, and the third we largely know nothing about, except that he died in Africa. In a spooky coincidence, all three St. Valentine’s were martyred on February 14th.
It’s interesting that the tradition remains all these years later, when, if you research the day, we largely don’t know why it began or for who we are celebrating. Though Valentine’s Day today has become a huge (and profitable) holiday, perhaps we shouldn’t grumble and instead be happy at any celebration of love.

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For the keen baker or chef, a beautiful oven glove is such a perfect Christmas gift 🫶🏻🎄 This is our beautiful William Morris Daisy design ✨
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Black Friday Giveaway! ✨ We thought we’d do a fun little giveaway of a bundle of half metres of our licensed William Morris fabrics to celebrate there being 20% off our entire website for Black Friday! 🤎 Whether you want to win them to create some beautiful crafts or to give to your favourite quilter and crafter this Christmas, we hope you enter! 🎄

To enter, just:
- make sure you’re following us
- like this post
- tag everyone you think would love this prize (every comment is an entry)
- for an extra entry, share on your stories

Winner will be chosen at random on Wednesday 4th December so be quick to enter! 🫶🏻

What’s included; a half metre of Blue Strawberry Thief, Pimpernel Green, Willow Bough blue, Sweet Briar, Brother Rabbit blue and Daisy, all cotton fabric 🪡🧵
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We made these little Christmas trees using our Morris fabrics a few years ago and this year altered them from a garland to ornaments for our tree 🎄 Aren’t they so cute, they add so much colour ✨
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How to fold our favourite napkin fold of the year- a Christmas tree! 🎄 Super easy but super effective, we love putting it on the plates to lay the table with some little chocolate coins slotted in as if they’re baubles! 🎄✨ Will you try this napkin fold? ✨
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Can’t stop posting this Christmas table set up 🎄 Christmas table florals have our heart! 🫶🏻
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#flowerarranging #yorkshirebusiness #williammorris #williammorrisdesign #mallow #flowersmakethehome #florals #christmasflorals #christmastable
Free gift wrap? Oh go on then! 🎁 From now until Christmas, if you message us immediately after ordering with your order number and your gift wrap message (optional!) we will wrap your order for free ✨ We just want to make Christmas as easy as possible for everyone so if you find wrapping a faff, want us to write the tag to keep secret Santa a suprise or you’d like to send the gift straight to your loved one, we’re here to help 🎄 From our website straight under the tree, spend more time enjoying Christmas and less trying to find the sellotape 👏🏼
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Did you know all our fabrics are printed in the UK and all our products manufactured in the UK too? 🇬🇧 We hope you enjoy shopping small this Christmas 🎄✨
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We think you’d be very popular if you made one of these beautiful Morris advent calendars for your loved ones! 🫶🏻 So easy to make, let us know if you would like a tutorial on how to make your own using our Morris fabric🎄 
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Isn’t this time of year so beautiful, we love our candle table floral arrangement, perfect for dressing up for dinner or down for hot chocolates! ☕️🍫
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We love the idea of setting the table with a little stocking gift hanging from everyone’s chair ✨ 
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We absolutely love setting the table this time of year, aren’t Christmas tablescapes so magical ✨ This central floral arrangement is the star of the show this week 🫶🏻🕯️ Anyone want a tutorial on how to fold these Christmas tree napkins? 🎄
On the table; William Morris Mallow Wine pvc fabric and matching napkins ✨
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Beautiful Strawberry Thief ovengloves are back in stock! 🍓 A perfect Christmas gift, remember you can always gift wrap your items at checkout to make Christmas a little easier, then either send it to yourself or we’ll write the tag with your message and send it straight to your loved one 🥰 
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Christmas tablescapes are a go! ✨ Our Brother Rabbit blue pvc fabric and napkins are on the table and look so beautiful paired with our dressed up garland! 🎄 If you’re planning your Christmas table, remember there’s 20% off everything right now with code: floralfriday at checkout 🌿
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Every Morris lovers best friend needs one of our new beautiful dog bandanas! 🐾 Hand made in Yorkshire, aren’t they adorable! 🐕‍🦺
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Beautiful Willow Bough, one of our all time fave Morris designs 🌿 The matching set is a beautiful Christmas gift to brighten up their home all year! 🫧 20% off now for Black Friday too if you use code; floralfriday 🌷
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Yippee it’s here! ✨ Use code: FLORALFRIDAY at checkout on our website only for 20% off everything - including sale items! 🫧
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Get ready for flower arranging class with us 🌷 Our beautiful Willow Bough William Morris pvc apron is perfect to protect your outfit from splashes when cooking, crafting or cutting your stems! 🌿🫶🏻
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We couldn’t resist another pic of our bonfire night set up! 🫶🏻 our PVC fabric is such a popular option for the table as it’s wipe clean, so any spills can just be quickly fixed 🫧 We wouldn’t reccomend lighting sparklers in the house or over your tablecloth though! 🙃
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🎆 Take 15% off our whole website for 48 hours only using code: BONFIRE at checkout 🔥 (we’ve also launched gift sets including half metre gift sets for the quilters and crafters in your life, you get a half metre free when you purchase the set and they come gift wrapped… this is is soft launching Christmas Incase everyone says we’re too early.. but also our Christmas trees are already up so we’re ready to talk about it when you are? Let us know?) 🎄
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Had to video us cutting beautiful William Morris Willow Bough today, this heavyweight fabric is off to be made into curtains, it’ll look so stunning! 🫶🏻 If you’d like a free sample just let us know ☺️
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