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From a story William Morris read to his daughters to an iconic design; Brother Rabbit

22nd May 2017

Welcome to our new blog series which revolves around all our current designs before we launch our new one! Below is a sneak peak of the new design as well as an insight into how colours are chosen for a new design of ours. Throughout the process, we work closely with the printers and receive many strike offs to make sure it’s perfect. Our new design is excitingly close to being perfected so stay tuned!

Our Brother Rabbit design was first produced in May 1882. It was one of nineteen designs registered at the Patent Office between 1881-1882 by Morris- seventeen of these were designed for the indigo- discharge method of printing. This method stands in stark contrast to the printing we see today on machines; this took three days to complete. The cloth was submerged in an indigo vat in order to dye it all over to a uniform blue colour. Then it was bleached with a bleaching reagent to reduce the colour to the desired shade of blue for the base colour. Mordants are then applied to the bleached parts and then the cloth immersed in a madder vat to give it the proper tint. The excess colour was then cleaned off and to ensure the colours on the fabric won’t run once produced, they were set at boiling point by passing the fabric through soap. Laid outside with the printed side face up, the white of the design was purified to finish the job- a laborious job to create a work of art; worth it though to see the beautiful and intricate designs Morris produced.

The Uncle Remus Stories were written by J.C. Harris and Morris read them to his children Jenny and May at their home Kelmscott Manor. The birds in the design were drawn by Morris’ close friend Philip Webb.

Nowadays, our products are both printed and manufactured in the UK, are licensed designs by William Morris, and are printed both size and colour-wise to our own specifications to best suit our products.

Below are a few of our Brother Rabbit design items- our tote bags fitted in perfectly in Venice, but our full range is viewable here- it would look great on your table and throughout your kitchen in accessories this summer time!

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For the keen baker or chef, a beautiful oven glove is such a perfect Christmas gift 🫶🏻🎄 This is our beautiful William Morris Daisy design ✨
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#williammorris #daisy #williammorrisfabric #williammorrisdesign #design #ovengloves #ovenglove #christmasgift #christmasgiftideas
Black Friday Giveaway! ✨ We thought we’d do a fun little giveaway of a bundle of half metres of our licensed William Morris fabrics to celebrate there being 20% off our entire website for Black Friday! 🤎 Whether you want to win them to create some beautiful crafts or to give to your favourite quilter and crafter this Christmas, we hope you enter! 🎄

To enter, just:
- make sure you’re following us
- like this post
- tag everyone you think would love this prize (every comment is an entry)
- for an extra entry, share on your stories

Winner will be chosen at random on Wednesday 4th December so be quick to enter! 🫶🏻

What’s included; a half metre of Blue Strawberry Thief, Pimpernel Green, Willow Bough blue, Sweet Briar, Brother Rabbit blue and Daisy, all cotton fabric 🪡🧵
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#williammorris #giveaway #giveaways #giveawayuk #giveawaytime #competition #cottonfabric #craftingfabric #quiltingfabric #preraphaelite
We made these little Christmas trees using our Morris fabrics a few years ago and this year altered them from a garland to ornaments for our tree 🎄 Aren’t they so cute, they add so much colour ✨
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #christmascrafts #crafts #christmastree #floral #labrador #lablife #blacklab
How to fold our favourite napkin fold of the year- a Christmas tree! 🎄 Super easy but super effective, we love putting it on the plates to lay the table with some little chocolate coins slotted in as if they’re baubles! 🎄✨ Will you try this napkin fold? ✨
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#williammorris #williammorrisfabric #williammorrisdesign #shopsmall #shopsmallbusiness #napkins #napkinfolding #napkinfolds #christmastable #christmastable
Can’t stop posting this Christmas table set up 🎄 Christmas table florals have our heart! 🫶🏻
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#flowerarranging #yorkshirebusiness #williammorris #williammorrisdesign #mallow #flowersmakethehome #florals #christmasflorals #christmastable
Free gift wrap? Oh go on then! 🎁 From now until Christmas, if you message us immediately after ordering with your order number and your gift wrap message (optional!) we will wrap your order for free ✨ We just want to make Christmas as easy as possible for everyone so if you find wrapping a faff, want us to write the tag to keep secret Santa a suprise or you’d like to send the gift straight to your loved one, we’re here to help 🎄 From our website straight under the tree, spend more time enjoying Christmas and less trying to find the sellotape 👏🏼
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #smallbusiness #familybusiness #christmasgifting #christmasgiftideas
Did you know all our fabrics are printed in the UK and all our products manufactured in the UK too? 🇬🇧 We hope you enjoy shopping small this Christmas 🎄✨
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#williammorris #williammorrisfabric #williammorrisdesign #christmastablescape #christmastablesetting #christmastable #floraldesign #shopsmall #independantbusiness
We think you’d be very popular if you made one of these beautiful Morris advent calendars for your loved ones! 🫶🏻 So easy to make, let us know if you would like a tutorial on how to make your own using our Morris fabric🎄 
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Isn’t this time of year so beautiful, we love our candle table floral arrangement, perfect for dressing up for dinner or down for hot chocolates! ☕️🍫
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#williammorris #floraltable #floraltablescape #florals #myfloraldays
We love the idea of setting the table with a little stocking gift hanging from everyone’s chair ✨ 
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We absolutely love setting the table this time of year, aren’t Christmas tablescapes so magical ✨ This central floral arrangement is the star of the show this week 🫶🏻🕯️ Anyone want a tutorial on how to fold these Christmas tree napkins? 🎄
On the table; William Morris Mallow Wine pvc fabric and matching napkins ✨
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Beautiful Strawberry Thief ovengloves are back in stock! 🍓 A perfect Christmas gift, remember you can always gift wrap your items at checkout to make Christmas a little easier, then either send it to yourself or we’ll write the tag with your message and send it straight to your loved one 🥰 
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#christmasgift #christmasgifts #shopsmall #shopsmallbusiness #independant #williammorris #williammorrisfabric #williammorrisdesign #strawberrythief #ovengloves
Christmas tablescapes are a go! ✨ Our Brother Rabbit blue pvc fabric and napkins are on the table and look so beautiful paired with our dressed up garland! 🎄 If you’re planning your Christmas table, remember there’s 20% off everything right now with code: floralfriday at checkout 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #florals #floraldesign #morris #preraphaelite #christmastable #christmastablescape
Every Morris lovers best friend needs one of our new beautiful dog bandanas! 🐾 Hand made in Yorkshire, aren’t they adorable! 🐕‍🦺
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabrics #dogbandana #dogbandanasuk #dogbandanas #labrador #christmasgiftideas #giftsfordogs #giftsfordoglovers
Beautiful Willow Bough, one of our all time fave Morris designs 🌿 The matching set is a beautiful Christmas gift to brighten up their home all year! 🫧 20% off now for Black Friday too if you use code; floralfriday 🌷
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Yippee it’s here! ✨ Use code: FLORALFRIDAY at checkout on our website only for 20% off everything - including sale items! 🫧
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Get ready for flower arranging class with us 🌷 Our beautiful Willow Bough William Morris pvc apron is perfect to protect your outfit from splashes when cooking, crafting or cutting your stems! 🌿🫶🏻
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We couldn’t resist another pic of our bonfire night set up! 🫶🏻 our PVC fabric is such a popular option for the table as it’s wipe clean, so any spills can just be quickly fixed 🫧 We wouldn’t reccomend lighting sparklers in the house or over your tablecloth though! 🙃
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🎆 Take 15% off our whole website for 48 hours only using code: BONFIRE at checkout 🔥 (we’ve also launched gift sets including half metre gift sets for the quilters and crafters in your life, you get a half metre free when you purchase the set and they come gift wrapped… this is is soft launching Christmas Incase everyone says we’re too early.. but also our Christmas trees are already up so we’re ready to talk about it when you are? Let us know?) 🎄
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Had to video us cutting beautiful William Morris Willow Bough today, this heavyweight fabric is off to be made into curtains, it’ll look so stunning! 🫶🏻 If you’d like a free sample just let us know ☺️
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #fabrics #curtainfabric #ukbusiness
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